The changes we face are vast.
Finding coherence requires a village.
We regularly convene one.
It's the Andus Labs Guild.
Curated by Douglas Rushkoff. Thinkers and builders on AI's edge.
Yes, those deep in the tech.
But also those examining AI's impact on civics, arts, media, and work.
Collectives like this shape a human-centered agenda vital to the AI conversation.
Essay 1 · Human Readiness Series
Corporate AI failures share the same root cause: investment in technical capability, not in the human capacity to use it. The formula is simple—Value = AI Capability × Human Readiness—but the implications change everything.
This essay lays out the six systems that determine whether AI investments create value or become expensive shelfware.
Download the white paperEssay 2 · Human Readiness Series
The Human OS isn't just infrastructure for making AI work. It's the architecture that determines who your teams become.
This essay asks the deeper question beneath the ROI: What happens to judgment, meaning, relationship, and solitude when we optimize humans for machine productivity?
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Joint Research
A cultural audit of what AI is doing to our attention, relationships, and sense of reality.
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Industry Analysis
AI is rewriting the rules of public communication.
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Essay
The window for building human readiness is shorter than you think.
Download PDFThe Evidence
The gap between AI investment and AI value is well documented. So is the fix.
78%
Companies use GenAI but report no significant bottom-line impact.
McKinsey, 2025
17%
68% of managers believe AI boosts productivity. Only 17% of workers agree.
Gartner, 2025
37%
Performance lift when people know how to use AI.
P&G / Harvard, 2025
92%
Daily AI users report being more productive than their peers.
PwC, 2025
Field notes aren't for filing. They're for acting on.
Proprietary intelligence from hundreds of engagements. Patterns and signals that tell you where to move next.
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